Can't wait to read Pat Hill's next tweet

Ah shucks, Pat Hill isn't on Twitter yet? Well what are we waiting for Coach!?

Look at this recent message from USC coach Pete Carroll's Twitter account:

oh, one more thing... here's the fall camp practice schedule... open to the public! come on out! http://bit.ly/mwYE23:41 PM Jul 1st from web

So simple, yet so effective. I mean I don't have market research and statistical analysis of how much fan buy-in and interactivity Carroll's tweets lead to, but I do see that he's got more than 30,000 followers on Twitter -- that has to result in some plusses in fan relations and building a connection with the community.

As much as I dislike USC and the pompous attitude that program stands for, and as much as I'm irked by Carroll's hesitance to schedule Fresno State, I have to applaud him for being on the cutting edge.

Tweeting, texting, facebooking, video-ing ... it's the marketing and advertising wave of the near future. Coach Hill, let's get it done ... our fans are welcome to fall camp too, right? Let's get the word out and builid a more connected, larger and stronger fan base.