Heard on "The Herd"

I don't normally listen to the Colin Cowherd show because, well, his opinions aren't very good. That said, I figure a lot of these big-time radio voices purposely form bad opinions to generate listener feedback.

Well today it worked, but I'm not calling in or emailing his show (which would allow said plan to work), I'm just writing about it here to get your feedback. The debate at hand is whether the NCAA basketball tourney should expand to 96 teams?

Syracuse's Jim Boeheim is in favor, as is Fresno State's Steve Cleveland. I haven't yet decided where I sit on the fence.

But get this, Cowherd says people don't want to watch underdogs. It's a "myth" he tells us. The ratings aren't good. The ratings plummet when Duke is eliminated. People want to see Duke and North Carolina and Kansas an Kentucky. And in football, the lowest rated BCS game will be Boise State-TCU, because people would rather watch USC (his favorite team), Ohio State and Notre Dame. Is this true? Is that who you'd rather watch? I certainly wouldn't.

But let's take Cowherd's argument as fact for argument's sake -- and now let's apply that logic to Title IX. If what's important in bowl games and NCAA tourneys is what gets the best TV ratings, because we have to give the people what they want, then apply that rule across the board. WAY more people like to watch men's football and men's basketball than all the women's collegiate sports put together. So does that mean women's sports don't deserve as much funding as the men's from their respective institutions?

And Mr. Cowherd, if I'm not mistaking the most popular College World Series ever for TV ratings was Fresno State's national title run in 2008.